applejack wine & spirits

Applejack Wine & Spirits is a Colorado based institution selling wine, liquor, and beer both to individual consumers and in bulk. With their stores showing their age, they came to us seeking a refresh, starting with a brand new building.

Here we wanted to pay homage to their history through wall graphics and exploration of logo and brand elements from the ages while implimenting new fabrication tactics and showing how the brand and its building have changed. We created custom changeable aisle signage and a number of in store directional elements. These designs then went on to be carried through a multi-store rennovation process with the signage being the consistent factor.